Billboards, Bus & Van advertisement are put up in summer resorts in Sochi, Anapa, Gelendjik, Novorosiisk as well as in popular tourist spots in Siberia (Altay Region), Novosibirsk, Barnaul, Gornoaltaisk, Biisk, Belokurikha.
A combination of charity and showcase of talents, Food Empire sponsored Kuo Chuan Presbyterian's Biennial Concert "Te Deum" held at University Cultural Centre, NUS on June 22, 2010.
Food Empire gave Woodgrove Secondary School a helping hand to raise awareness of their public concert - "Live it up!" that was held at Republic Polytechnic on 11 June 2010.
Several A&P activities have been conducted during the exhibition to create awareness of MacCoffee product range and enhance the brand image. On top of that, MacCoffee sales staff celebrated WOMEN'S DAY with MacCoffee - "Power your now!"
In conjunction with the World Expo 2010 in Shanghai, the City government carried a survey to find out the Consumer Satisfaction on various industries including the Service Industry, Retail Industry, Food Industry, Banking industry and many more.
Klassno was awarded a Silver Award for its Instant Beverage within the Food Industry
MacCoffee "Ngap Hoi" Party was held on 18 Oct 2009 in Can Tho, Vietnam. The event comprises of a day-carnival and a night concert, which offers a host of entertainment, from challenging & fun-filled games to dance competition to a terrific night concert for both young and old. Despite the erratic weather, the MacCoffee team's efforts were not in vain as participants remained in high spirits and sweated it out in all the activities.
Can Tho is among the most economically-viable province that is mandatory for MacCoffee to establish its brand position. It was aimed to build a firmer foothold in Can Tho in order to provide a springboard to its neighbouring provinces. This event successfully created the desired brand awareness in order to support physical distribution, trade relationship and consumer demand.
Food Empire Holdings successfully showcased more than 400 types of instant beverages and food products in ANUGA 2009, a biennial international showcase for food and beverages from all over the world. MacCoffee, our flagship brand today is a household name in many markets and it is set to enthrall the market with 2 new offerings; MacCoffee Original Agglomerated Coffee and MacCoffee Gold.
Our other proprietary brands Klassno, Kracks, and OrienBites also rule the hearts of millions of consumers in markets spanning Europe, Middle East, Asia and Africa.
The Klassno product line incorporates instant coffee mixes, freeze dried coffee, flavoured tea mixes, hot chocolate and cereal. Klassno Cappuccino, the flagship of this brand has a new flavour - Klassno Cappuccino Caramel, which complements existing favourites like Irish Cream, Mocha, Gold, Latte, Traditional and Classic.
Food Empire also launched a new range of crispy snacks under Kracks - CORN CRISPS, CEREAL CRISPS, POTATO STICKS and CHEESE BALLS. The introductions focus on providing healthier choices to consumers with ingredients made from a potpourri of ingredients including potatoes, rice, corn, cheese and peanuts.
Our newest offering is a new assortment pack, Oriental Chicken Snack - the best of Asia, bundled into a single pack, which include Green Curry Money Bag, Sweet & Sour Wanton, Red Curry Bon Bon and Chicken Tikka Samosa.
Other offerings like Coconut Shrimp Skewers, Crab 'N' Shrimp, Potato Shrimp Skewer, Tempura Shrimp and Oriental Chicken Snacks were also showcased at ANUGA.
Hyson Tea
Hyson offers a variety of black, green, organic, white and herbal teas with blends from a range of regular, flavoured, fruity and specialty teas. These blends are packaged in diverse forms of cartons, tea bags, metal tins, gift items and canisters, designed to attract consumers through their vibrant and innovative presentation. Its latest offerings - Green Tea Assortment Gift Pack satisfies all needs. Green Tea infused with various flavours - Jasmine, Vanilla, Sour sop, Cherry, Baroness Grey and Blueberry.
Marindo Food
Based in Indonesia, PT. Marindo Makmur Usahajaya is an integrated seafood company which has been in operations for more than 25 years. Located in the coastal areas of Java, the company has been traditionally known to bring the bountiful of freshness from the seas as well as the tropical fish farms located in Indonesia.
The catch taken from the fresh or seawaters are processed in its EU approved, FDA registered as well as GMP and HACCP certified facility to meet its exacting customers' requests. Backed by an experienced team of staff, the company is committed to provide its customers with the best quality of products, high quality of service and selection.
For more information on our comprehensive range of offerings under Food Empire Food Services, please contact us at +65 66226900 or email us at info@foodempire.com.
Food Empire's Annual Report "Riding the Storms" awarded a Bronze in 2009 International ARC Award(The International Competition Honoring Outstanding Achievements for Annual Reports)
SGX main board-listed Food Empire Holdings, a leading food and beverage group announced that its annual report "Riding the Storms" awarded a Bronze in the category for Non-Traditional Annual Report: Food & Consumer Packaged Goods in the 23rd Annual ARC Awards which honours excellence in annual reports.
US-based MerComm Inc establishes the ARC awards since 1987 and is the world's largest annual report competition that honors outstanding annual reports.
The ARC Awards Competition is unique in that each annual report is judged against itself, based on its success in communicating its company's story. Judging is based on the values of creativity, clarity, effectiveness and excellence as symbolized by the ARC Awards. Some elements taken into consideration for judging of the annual reports include: cover design, president's letter, interior design, clarity of written text, photography, presentation of corporate information, expression of financial data and how well the spirit of the organization is committed.
Kracking
moments with the little ones with Kracks
Kracks warming
the hearts of the little ones from the orphan house in Kazakhstan in the beginning
of 2009 . more
OOH
campaign in Kiev skiing resort "Protasov Yar"
Protasov Yar,
the only ski resort, located in the center of Kiev. It has been functioning since
1996 and has become the training base for the children and youth sport schools.
For the last 6 years Protasov Yar has hosted European Cup on Parallel Slalom in
snowboard. Its visitors are active young people and young families with children.
more
MacCoffee
is the Official Sponsor of the ISU European Figure Skating Championships 2009
in Helsinki
MacCoffee
has been supporting already for several years. It supports and popularizes figure
skating. In 2005, the company became the sponsor of the world championship for
the first time, which passed to Moscow. Followed by the championships of Europe
in Warsaw (2007) and Zagreb (2008), and also in Goteborg (2008).
This year,
MacCoffee again comes out as the official sponsor of continental superiority,
which from will be held from Jan 19-25 in the capital of Finland - Helsinki. The
championship of Europe on figure skating has been held in Helsinki for the third
time round. more
Retailers'
Conference in Tehran (Iran) in 2008
Retailers in
Tehran city were invited to participate in a incentive programme during Ramazan
period.
A lucky draw ceremony was held at the end of the period to giving
away the prizes to the lucky retailers. The lucky winner won a car in the lucky
draw. more
SGX mainboard-listed Food Empire Holdings
Limited is a leading food and beverage company headquartered in Singapore. We
manufacture and market more than 200 types of instant beverages and food products
such as frozen finger food, frozen seafood and candy. More
Kracks warming
the hearts of the little ones from the orphan house in Kazakhstan in the beginning
of 2009 . 
Protasov Yar,
the only ski resort, located in the center of Kiev. It has been functioning since
1996 and has become the training base for the children and youth sport schools.
For the last 6 years Protasov Yar has hosted European Cup on Parallel Slalom in
snowboard. Its visitors are active young people and young families with children.
MacCoffee
has been supporting already for several years. It supports and popularizes figure
skating. In 2005, the company became the sponsor of the world championship for
the first time, which passed to Moscow. Followed by the championships of Europe
in Warsaw (2007) and Zagreb (2008), and also in Goteborg (2008). 
Retailers in
Tehran city were invited to participate in a incentive programme during Ramazan
period.
