SGX Mainboard-listed Food Empire Holdings (Food Empire) is a global branding and manufacturing company in the food and beverage sector. Its products include instant beverage products, frozen convenience food, confectionery and snack food.
Food Empire’s products are sold to over 50 countries, in markets such as Russia, Ukraine, Kazakhstan, Central Asia, China, Indochina, the Middle East, Mongolia and the US. The Group has 24 offices (representative and liaison) worldwide. The Group operates nine manufacturing facilities in India, Malaysia, Myanmar, Russia, Ukraine and Vietnam.
Food Empire’s products include a wide variety of beverages, such as regular and flavoured coffee mixes and cappuccinos, chocolate drinks and flavoured fruit teas. It also markets instant breakfast cereal, potato crisps and assorted frozen convenience foods.
Food Empire’s strength lies in its proprietary brands – including MacCoffee, Petrovskaya Sloboda, Klassno, Hyson, OrienBites and Kracks. MacCoffee – the Group’s flagship brand – has been consistently ranked as the leading 3-in1 instant coffee brand in the Group’s core market of Russia, Ukraine and Kazakhstan. The Group employs sophisticated brand building activities, localized to match the flavor of the local markets in which its products are sold.
Since its public listing in 2000, Food Empire has won numerous accolades and awards including being recognized as one of the “Most Valuable Singapore Brands” by IE Singapore, while MacCoffee has been ranked as one of “The Strongest Singapore Brands”. Forbes Magazine has twice named Food Empire as one of the “Best under a Billion” companies in Asia and the company has also been awarded one of Asia’s “Top Brand” by Influential Brands.
Our Core Product – Coffee Beverages
Food Empire Holdings caters to different consumer tastes by offering a wide variety of beverages. We manufacture regular and flavoured coffee mixes and cappuccinos, instant chocolate, flavoured fruit teas and cereal drinks.
Our core product – instant coffee beverages – is marketed mainly under the MacCoffee, Klassno, FesAroma and Bésame brands using some of the finest coffee beans.
Our best-selling product is the MacCoffee 3-in-1 that delivers a rich coffee and is easy to prepare. We have built strong brand equity and loyalty in several key markets including Russia, Ukraine and Kazakhstan where MacCoffee is recognised as a leading instant coffee brand.
To cater to increasingly sophisticated consumer tastes, we have created easy-to-prepare tea in various refreshing flavours – peach, apple, lemon and original milk – all of which can be imbibed hot or ice-cold. Other beverages under our line of products include hot chocolate and breakfast cereal beverages.
Following our acquisition of Hyson Teas (Pte) Ltd, Food Empire recently introduced a new range of Ceylon teas. Hillway, is a brand of premium quality tea, hand plucked from the finest tea corp in Sri Lanka.
Frozen Food Products
Complementing our beverage business is our food product range that includes frozen finger food and confectionery. Our mouth-watering, ready-to-cook frozen convenience food, marketed under OrienBites, are inspired by the unique delights of Oriental cuisine and the convenience of Western fast food. The selection comprises exotic delicacies like Tail-on Shrimp Dumplings, Crispy Seafood Deli, Butterfly Seafood Wantons, Spring Rolls, Curry Puffs, Cocktail Samosas etc.
All the items are made with no artificial colouring, flavouring or MSG and are certified Halal. Easy preparation methods such as microwave, steaming, frying, grilling or barbeque add to their appeal.
Snack Food Products
Our Snack Food segment was launched in 2003. Kracks, the brand name for the range of snacks, comprises Potato Crisps, Corn Sticks. All the snacks are high on taste as well as health aspect. The potato crisps come in seven different delicious flavours from exotic to traditional, each catering to different palates and cravings.
Zinties, a line of wafer rolls, was launched in 2013. The range of confectioneries extends even to butter cookies, under the Besame brand, which are manufactured in Portugal and baked to the highest European standards.