Food Empire clinches the 58th spot for this year’s “Most Valuable Singaporean Brands” by Brand Finance

Food Empire is pleased to announce its recognition as one of the Top 100 “Most Valuable Singaporean Brands” by Brand Finance, the world’s leading valuation and strategy consultancy. Specifically, the Group was ranked 58th place in the brand ranking, the Group’s best ranking in 3 years since 2016 (2016: 60th spot). Brand value for the Group also improved, from US$73 million in 2018 to US$76 million in 2019. Commenting on the ranking, the Group’s Executive Chairman, Mr Tan Wang Cheow, said, “We are pleased with the Group’s performance at this year’s Brand Finance awards. It serv...
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MacCoffee “Lottery for Customers” Campaign

During the period of 1 March to 31 May, a campaign “LOTTERY FOR CUSTOMERS” took place in Turkmenistan. The campaign was organised for customers who have purchased McCoffee 3-in-1, where each of them received a lottery ticket to participate in our lucky draw. The draw was held on 16 July at the banquet hall in the capital of Turkmenistan which was attended by more than 500 people from all regions of Turkmenistan. The main prize was a Toyota Corolla. MacCoffee also offered to taste our delicious 3-in-1 range of products. More than 100 customers received valuable gifts f...
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BOLT Mini Road Show

Bolt Mini Road Show was held at Capital Hypermarket, Tharkaytha Township, Yangon on 6 and 7 July 2019. It brought amazing promotion and exciting activities including toy claw machines & fortune wheel to entertain the crowd. Consumers enjoyed participation at our booth and everyone was treated with a sampling of Bolt Chocolate! Yum!
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Novosibirsk Birthday celebration together with MacCoffee

On 30 June 2019, Novosibirsk celebrated its birthday with residents of the city. The MacCoffee zone was set up where the gala-concert of the festival took place throughout the day. Visitors had the opportunity to take fascinating photos at the Turin-styled photo zone, have fun with mimes and try out MacCoffee Cappuccino Di Torino with chocolate topping! The runner-up of the competition was awarded with a year’s supply of this delicious drink. At the end of the event, the music band "Semantic hallucinations" performed at the main stage and all the visitors enjoyed a spectacular f...
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SkyService 2019

Food Empire brands - MacCoffee, Hillway and Kracks - took part in the international forum, SkyService 2019, held on 24 and 25 April 2019. This forum is dedicated to the development of onboard aircraft service. Food Empire is honoured to be the main partner of SkyService 2019 and key supplier of Aeroflot. Aeroflot aircraft product range includes Kracks potato crisps, Hillway tea and MacCoffee Cappuccino di Torino. As a part of the event, a Hillway (tea-tester) master class was organised. The tea master shared about the characteristics of blending, the differences of black teas, ...
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Launch of the all-new Café PHO NHA LAM

The launch of the new Cafe PHO NHA LAM was held on 1 July 2019 with the presence of over 470 excited attendees as this is the first time Food Empire ever had a sales launch event for a new product in Vietnam! The guests were entertained by high-technology effects and performances, such as drones that flew in the hall to introduce the new product on stage. The launch event was also in conjunction with our Sales Award Programme to acknowledge outstanding performances of our top sales personnel.
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Kracks at DESIFEST 2019, Canada

Kracks was part of DESIFEST 2019, Canada’s largest South Asian Urban Music Festival that brings an unforgettable musical and cultural experience to Toronto every year. Canadians are also one of the biggest consumers of potato crisps and we simply had to be part of this awesome event to share the irresistible goodness of Kracks potato crisps!
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27th Kyiv Chestnut Run

MacCoffee is honoured to be a sponsor of the 27th Kyiv Chestnut Run - one of the biggest charity marathon across Ukraine. "Kyiv Chestnut Run" is a race to save lives of children with heart defects, gathering tens of thousands of people who love running with a cause. This year, there were more than 18,000 people participants and MacCoffee is pleased to serve everyone with the deliciously aromatic new drink, MacCoffee Cappuccino di Torino. Apart from being one of the proud sponsors for this cause, MacCoffee also participated as a sports team for the first time!
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