Food Empire Vietnam celebrates the 5-year journey of Café PHO and launches the new campaign “Café PHO – Stirring up the love for Vietnam” on 9 October! We are also pleased to announce Miss Universe Vietnam, H’Hen Niê, as the Goodwill Ambassador for the campaign.
Through these 5 years, the solid and continuous growth of Café PHO has exceeded expectations. We are thrilled to share that Café PHO is now one of the top 5 leading brands in the instant coffee segment in Vietnam with 10% market share in terms of volume.
A big thank you to the committed and enthusiastic FE Vietnam team for making this 5 years of success possible, and we look forward to to the upcoming campaign!