At any given time,
somewhere out in the world, someone is relishing
a moment with a cup of coffee from Food Empire,
a moment in time, sharing a common sentiment despite
the diversity of geographical and cultural backgrounds.
SGX Mainboard-listed Food Empire Holdings (Food Empire) is a global leading food company that manufactures and markets instant beverage products, frozen convenience food, confectionery and snack food.
Food Empire's products are exported to over 60 countries in markets such as Russia, Ukraine, Kazakhstan, Central Asia, China, Indochina, the Middle East, Mongolia and the U.S. The Group has 18 offices (representative and liaison) – in Russia, Ukraine, Kazakhstan, Uzbekistan, Iran, Poland, Turkey, Belgium, Bahrain, Mongolia and Vietnam.
The Group's products include a wide variety of beverages including regular and flavoured coffee mixes and cappuccinos, chocolate drinks, instant breakfast cereal and flavoured fruit teas. It also markets a refreshing range of food products including snack food such as potato crisps, confectionery and an assortment of frozen convenience food such as bite-sized morsels of seafood, dim sum and spring roll.
Food Empire's strength lies in its brand management and distribution, including MacCoffee, Petrovskaya Sloboda, Klassno, Hyson, OrienBites and Kracks and has over 400 types of products under these brands. MacCoffee - the group's flagship brand - has been consistently ranked as the leading 3-in-1 instant coffee brand in the Group’s core markets including Russia, Ukraine and Kazakhstan.
Since its public listing in 2000, Food Empire has won numerous accolades and awards including being ranked one of "The Most Valuable Singapore Brands" at the national brand award organised by IE Singapore. MacCoffee was ranked one of "The Strongest Singapore Brands" and the company has been named one of the “Best under a Billion” companies in Asia by Forbes Magazine
Our Core Product - Coffee Beverages
Food Empire Holdings caters to different consumer tastes by offering a wide variety of beverages. We manufacture regular and flavoured coffee mixes and cappuccinos, instant chocolate, flavoured fruit teas and cereal drinks.
Our core product - instant coffee beverages - is marketed mainly under the MacCoffee, Klassno, FesAroma and Bésame brands using some of the finest coffee beans.
Our best-selling product is the MacCoffee 3-in-1 that delivers a rich coffee and is easy to prepare. We have built strong brand equity and loyalty in several key markets including Russia, Ukraine and Kazakhstan where MacCoffee is recognised as a leading instant coffee brand.
Other Beverages
To cater to increasingly sophisticated consumer tastes, we have created easy-to-prepare tea in various refreshing flavours - peach, apple, lemon and original milk - all of which can be imbibed hot or ice-cold. Other beverages under our line of products include hot chocolate and breakfast cereal beverages.
Following our acquisition of Hyson Teas (Pte) Ltd, Food Empire recently introduced a new range of Ceylon teas. Hyson All Time, is a brand of "occasion-based" teas that offer unique blends suitable for different times of the day. Another brand, Tea Kravings is an innovative range of flavoured teas offering flavours such as cranberry, peach, mango, apple cinnamon etc.
Frozen Food Products
Complementing our beverage business is our food product range that includes frozen finger food and confectionery. Our mouth-watering, ready-to-cook frozen convenience food, marketed under OrienBites and Klassno, are inspired by the unique delights of Oriental cuisine and the convenience of Western fast food. The selection comprises exotic delicacies like Tail-on Shrimp Dumplings, Crispy Seafood Deli, Butterfly Seafood Wantons, Spring Rolls, Curry Puffs, Cocktail Samosas etc.
All the items are made with no artificial colouring, flavouring or MSG and are certified Halal. Easy preparation methods such as microwave, steaming, frying, grilling or barbeque add to their appeal.
Snack Food Products
Our Snack Food segment was launched in 2003. Kracks, the brand name for the range of snacks, comprises Potato Crisps, Apple chips and Rice Crackers. All the snacks are high on taste as well as health aspect. The potato crisps come in seven different delicious flavours from exotic to traditional, each catering to different palates and cravings.
Another range, MacFood, comprises mainly seafood snack food snacks such as dried calamari, dried shrimp, dried trevally etc. Careful attention is paid to the preparation process to preserve the freshness and aroma of the delectable seafood.
Confectionery
We introduced coffee candy under the brand MacCandy in 2000, and Butterscotch candies in 2001. Zinties, a second line of candy products, was launched in 2003. The range comprises chewy candies in coffee, butterscotch, creamy and fruity flavours, to sugar-free breath strips in mint, pepper mint and strawberry mint tastes.