At any given time,
somewhere out in the world, someone is relishing
a moment with a cup of coffee from Food Empire,
a moment in time, sharing a common sentiment despite
the diversity of geographical and cultural backgrounds.
SGX mainboard-listed
Food Empire Holdings Limited is a leading food
and beverage company headquartered in Singapore.
We manufacture and market more than 200 types
of instant beverages and food products such as
frozen finger food, frozen seafood, candy and
snacks under our own brands MacCoffee, Klassno,
FesAroma, OrienBites, MacCandy, Zinties and Kracks.
Our products are exported
and sold in more than 50 countries in major markets
such as in Russia, Eastern Europe, Central Asia,
Indochina and the US. Food Empire Holdings has
12 offices established worldwide including Russia,
Ukraine, Kazakhstan, Uzbekistan, Turkey, Iran,
Poland, Belgium, Bahrain, Mongolia and Vietnam.
We have 4 manufacturing plants in Singapore, Russia,
Vietnam and Malaysia where we exercise strict
quality control to produce only the best products.
Our competitive advantage is our international
network, market knowledge and quality products.
Our Core Product - Coffee
Beverages
Food Empire Holdings
caters to different consumer tastes by offering
a wide variety of beverages. We manufacture regular
and flavoured coffee mixes and cappuccinos, instant
chocolate, flavoured fruit teas and cereal drinks.
Our core product - instant coffee beverages -
is marketed mainly under the MacCoffee, Klassno,
FesAroma and Bésame brands using some of
the finest coffee beans.
Our best-selling product
is the MacCoffee 3-in-1 that delivers a rich coffee
and is easy to prepare. We have built strong brand
equity and loyalty in several key markets including
Russia, Ukraine and Kazakhstan where MacCoffee
is recognised as a leading instant coffee brand.
Other Beverages
To cater to increasingly
sophisticated consumer tastes, we have created
easy-to-prepare tea in various refreshing flavours
- peach, apple, lemon and original milk - all
of which can be imbibed hot or ice-cold. Other
beverages under our line of products include hot
chocolate and breakfast cereal beverages.
Following our acquisition
of Hyson Teas (Pte) Ltd, Food Empire recently
introduced a new range of Ceylon teas. Hyson All
Time, is a brand of "occasion-based" teas that
offer unique blends suitable for different times
of the day. Another brand, Tea Kravings is an
innovative range of flavoured teas offering flavours
such as cranberry, peach, mango, apple cinnamon
etc.
Frozen Food Products
Complementing our beverage
business is our food product range that includes
frozen finger food and confectionery. Our mouth-watering,
ready-to-cook frozen convenience food, marketed
under OrienBites and Klassno, are inspired by
the unique delights of Oriental cuisine and the
convenience of Western fast food. The selection
comprises exotic delicacies like Tail-on Shrimp
Dumplings, Crispy Seafood Deli, Butterfly Seafood
Wantons, Spring Rolls, Curry Puffs, Cocktail Samosas
etc.
All the items are made
with no artificial colouring, flavouring or MSG
and are certified Halal. Easy preparation methods
such as microwave, steaming, frying, grilling
or barbeque add to their appeal.
Snack Food Products
Our Snack Food segment
was launched in 2003. Kracks, the brand name for
the range of snacks, comprises Potato Crisps,
Apple chips and Rice Crackers. All the snacks
are high on taste as well as health aspect. The
potato crisps come in seven different delicious
flavours from exotic to traditional, each catering
to different palates and cravings
Another range, MacFood,
comprises mainly seafood snack food snacks such
as dried calamari, dried shrimp, dried trevally
etc. Careful attention is paid to the preparation
process to preserve the freshness and aroma of
the delectable seafood.
Confectionery
We introduced coffee
candy under the brand MacCandy in 2000, and Butterscotch
candies in 2001. Zinties, a second line of candy
products, was launched in 2003. The range comprises
chewy candies in coffee, butterscotch, creamy
and fruity flavours, to sugar-free breath strips
in mint, pepper mint and strawberry mint tastes.