Food Empire is pleased to announce its recognition as one of the Top 100 “Most Valuable Singaporean Brands” by Brand Finance, the world’s leading valuation and strategy consultancy. Specifically, the Group was ranked 58th place in the brand ranking, the Group’s best ranking in 3 years since 2016 (2016: 60th spot). Brand value for the Group also improved, from US$73 million in 2018 to US$76 million in 2019.
Commenting on the ranking, the Group’s Executive Chairman, Mr Tan Wang Cheow, said, “We are pleased with the Group’s performance at this year’s Brand Finance awards. It serves as solid endorsement for Food Empire’s proactive stance towards improving customers’ experience and interaction with its brands. Moving forward, as we seek to further entrench our geographical presence in our existing markets of operations, continued brand development and enhanced service/product offerings shall remain key focus areas for us.”