Singapore Star Award 2000 aims to position
homegrown products in the global marketplace
SINGAPORE - 20 June 2000 - Mainboard-listed
Food Empire Holdings, through its subsidiary Future
Enterprises Pte Ltd, has won the prestigious Singapore
Star Award 2000 for the innovative packaging used
in its Klassno brand of flavored tea products.
The annual Singapore Star Award 2000,
which aims to promote the standards of local packaging
design and manufacturing, is jointly organized by
the Packaging Council of Singapore and the Singapore
Confederation of Industries, and co-organized by the
Singapore Food Manufacturers' Association and Corrugated
Box Manufacturers' Association. The awards were presented
on 12 May 2000.
Future Enterprises, which is one of
25 winners from consumer products category, will vie
for the upcoming regional AsiaStar and the international
WorldStar awards.
Said Mr Tan Wang Cheow, Managing Director
of Food Empire Holdings, "We recognize that creative
packaging is integral to the success of our products.
We hope that this modest achievement will spur us
on to continually improve our products so that Singapore
brands can compete well in the global marketplace."
Klassno brand of flavored teas come
in 3 flavors - Peach, Apple and Lemon.
Future Enterprises Pte Ltd, a subsidiary
of Food Empire Holdings Limited listed on the main
board of the Singapore Exchange, is a leading food
and beverage company that manufactures and markets
more than 40 instant beverage products under the brands
Klassno, Temasek Royal, MacCoffee, Express and Fesbrew.
Its products are mainly distributed to more than 30
countries in emerging markets such as Russia, Eastern
Europe, Central Asia and Indochina.
