SINGAPORE
- 28 December 2000 -
Crispy hand-made Asian finger foods such as tail-on
shrimp dumplings, crispy seafood deli, and butterfly
seafood wontons were singled out for their innovative
use of all natural ingredients that have no preservatives,
food colorings or added monosodium glutamate (MSG).
Marketed
under Food Empire Holdings' Klassno brand, these
convenience Asian snacks made it to the prestigious
Innovation and Trends Book 2000 published by SIAL,
the global food exhibition organizer. These products
were also selected for the Innovation and Trends
pavilion at SIAL 2000's Paris show this year.
Mr
Tan Wang Cheow, Managing Director, Food Empire
Holdings, said, "We are very excited that
our efforts in producing natural and healthy finer
foods have paid off with this special recognition
in the Innovation and Trends Book. This is no
mean feat as our finger foods are just one of
the few products selected from a much larger pool
of world-class manufacturers showcased at this
mega exhibition."
SIAL
is organized once every two years to feature global
food trends, and the latest innovations in the
industry. Some of the criteria that SIAL looks
for in products being considered for the Innovation
and Trends Book include choice of ingredients,
packaging, market positioning and manufacturing
processes. The organizers also look for sophistication
in taste, color, texture and use of natural ingredients.
"With
our busy modern lifestyles, there is a need for
ready-to-cook convenience meals that are nutritionally
prepared. Our Klassno brand of Asian finger foods
specially caters to this market niche," added
Mr Tan.
Food
Empire Holdings Limited, listed on the mainboard
of the Singapore Exchange, is a leading food and
beverage company that manufactures and markets
more than 40 instant beverage products under the
brands Klassno, Temasek Royal, MacCoffee, Express,
FesAroma, and Café Veneto. Its products
are mainly exported to more than 30 countries
in emerging markets such as Russia, Eastern Europe,
Central Asia and Indochina.
