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Food Empire

Brewing Connections at the Heart of Baghdad

Klassno successfully participated in Baghdad’s annual Tea and Coffee Festival, a major event that attracted approximately 100,000 visitors. Through strategically placed booths, the brand generated strong interest and directly engaged 15,000–20,000 attendees.

The festival served as a vibrant hub, uniting diverse audiences from across Iraq and neighbouring countries, and provided an ideal platform for fostering community and brand engagement. Klassno’s participation, amplified by product giveaways and television coverage, significantly boosted brand awareness, with consumers actively seeking Klassno products in the Baghdad market following the festival.