Designed to drive brand visibility and engagement, the roadshow included product sampling and interactive touchpoints that allowed CaféPHỐ to connect directly with local residents and coffee lovers. The activation helped reinforce CaféPHỐ’s position as a modern, on-the-go Vietnamese iced coffee that fits seamlessly into everyday urban life.
This initiative forms part of CaféPHỐ’s broader commitment to growing its footprint across Vietnam through dynamic, community-focused campaigns.
