
The huge annual city event in Ukraine, "Bicycle Day Dnepr-2018", was sponsored by MacCoffee, organised by DAEC (sports organization) and Faberge-Media. The event promotes healthy lifestyle, family values and sports.
More than 6,000 cyclists and thousands of spectators gathered at the Festival berth for the first time in
14 years. It had garnered substantial media coverage, with more than 30 publications and all TV channels reporting on the event, and was buzzing through social media.
At the start of the bike ride, all participants of "Bicycle Day Dnepr-2018" were treated with a c...
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