During the Ho Chi Minh City University of Technology Career Fair, the Food Empire Vietnam Marketing team launched HILLWAY ZAPP Energy Drink through an engaging wet sampling activity. The initiative successfully connected with young, energetic students, reaching approximately 2,000 visitors, with 1,920 bottles of the product delivered to the target audience. The activity strengthened brand visibility, fostered direct engagement with the key demographic, and demonstrated effective execution in line with marketing objectives.
