Kracks are real potato chips, the main differences of which are the uniform frying of curved plates without excess oil, as well as convenient and practical packaging in the form of a tube. Kracks is produced in its own factory in Malaysia, which allows you to control the quality of the ingredients and the consistency of taste. In 2019, an updated brand design was released, where “Mr. Potato”, a hero who had been with the brand for over 15 years, was removed. The focus has been shifted to the quality composition of the product, but there is always room for provocation.