The campaign reached up to 1.2 million individuals and generated as many as 18 million impressions in a single month, delivering consistent visibility among active urban audiences aged 18–35.
From the morning rush to the evening ride home, MacCoffee Cappuccino di Torino became part of the city’s everyday rhythm.
MacCoffee Cappuccino di Torino Lights Up Almaty & Astana
- 1 Jan 2026
In January, we elevated urban branding across Kazakhstan's two largest cities—Almaty and Astana—by taking over 200 of the most prominent bus stop locations. This strategic placement established a powerful, high-frequency presence at the heart of daily movement, where people live, commute, and connect.
