As the beverage partner, MacCoffee brought energy and warmth to the stands, with more than 10,000 attendees sampling the MacCoffee Original Milk Coffee Drink. The brand’s signature blend proved a perfect match for the fast-paced, adrenaline-fueled atmosphere of the tournament—offering fans a moment to savour amidst the action.
This activation reflects MacCoffee’s continued commitment to engaging with local communities through meaningful, high-impact events that align with its brand ethos: bold flavour, shared experiences, and everyday energy. By blending the excitement of sport with the comforting taste of its iconic coffee, MacCoffee continues to deepen its connection with consumers in Uzbekistan and beyond.