MacCoffee Lights Up Erbil with Festive Cheer

Food Empire Iraq celebrated the season with two major 15-day Christmas festivals in Erbil, attracting 73,000 visitors. The campaign delighted over 31,000 visitors with MacCoffee samplings, receiving more than 90% positive feedback. Through 600 prize giveaways and on-site promotions, the initiative generated 14,500 sales orders, significantly boosting brand visibility and consumer engagement in the region.