MacCoffee made a strong impact at the Baghdad International Fair over seven days in February, one of Iraq’s largest trade exhibitions. The tasting and selling booth attracted over 20,000 visitors, with nearly every sample converting into an immediate purchase. This exceptional conversion rate reflects strong brand acceptance and significant market potential. Live interactions and on-site sales enhanced brand visibility and built consumer trust, reinforcing MacCoffee’s position as a confident, growth-driven brand committed to direct engagement.
