Moving the City with CaféPHỐ and MacCoffee

In 2025, CaféPHỐ and MacCoffee became familiar sights for daily commuters in the Kyiv Metro. Campaigns ran during the spring (March–May) and autumn (September–October), reaching around 1.6 million people with frequent, repeated exposure. This consistent visibility strengthened brand recognition and kept both brands top of mind throughout the year.