This year, Novosibirsk celebrates its 124th birthday, and MacCoffee, as always, has warmly supported the city’s top event.
The festivities took place at Lenin Square in the framework of ‘Green City: Transformation’ concept.
All the festival grounds have been dedicated to ecology in its different manifestations: manufacturing, relationships and feelings.
Festival highlights include The Misadventure rock group concert, fireworks, street fairs, competitions and a lot more.
MacCoffee’s creative zone, featuring a bed with a crew of beautiful promo girls and a black-skinned macho, has become a special attraction for the celebrating public. The event was arranged with a good sense of humor and an invitation to start one’s day with #маккофевпостель (#maccoffeetobed), in a bright and pepping-up way.
We handed our iconic MacCoffee red balloons to over 500 event attendants and arranged for a live appearance of EXORDIUM dance crew from Everybody Dance TV show. At the closing stage of the event, we gave away MacCoffee gifts and a prize certificate entitling the winner to a years’ supply of coffee.