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Official Sponsor of World Cup of Hockey 2016

MacCoffee is honored to be the official sponsor for World Cup of Hockey (NHL), one of the biggest sports events on the global scale, marking a milestone in our consumer outreach efforts. NHL is now taking place in Toronto, Canada, with only 6 teams to meet in the best-on-best rivalry. Best players of the national teams of Russia, USA, Canada, Finland, Sweden and Czech will fight for one of the most desired trophies in the world of hockey.

This event is notable for attracting more than 500 million viewers throughout the globe, with more than 100 million fans in Europe only. MacCoffee is proud to present a key product, MacCoffee Strong, for the marketing of this event. MacCoffee Strong is stronger and tougher than ever.

Our marketing campaign will involve a 360 degree campaign with media support, local promotions and packaging in Europe. Our product will be a true hot support on the hockey rink and bring ultimate full bodied taste of strong and authentic coffee mix. World Hockey is getting stronger and tougher and MacCoffee Strong will be there to assist.