Savouring Tradition with Nauryz

In March 2025 Food Empire Kazakhstan launched its Kazakh tea brand Nauryz in Almaty. The integrated campaign included a music video featuring an emerging artist, an advertisement with a national celebrity as brand ambassador, and a festive TV concert. The campaign reached over 3 million people across digital and TV platforms and strengthened Nauryz’s positioning as an authentic modern brand, rejuvenating traditional tea occasions for a new generation of consumers.