The campaign spanned 10 regional TV channels, more than 100 outdoor advertising designs, a national music video featuring 8 Kazakhstani artists, and large-scale festive activations in 3 cities.
Over 50,000 consumers experienced the brand firsthand through product tastings, while influencer gift boxes reached an audience of more than 20 million.
From screen to street to doorstep, Nauryz tea brought the spirit of the festival to consumers across the country.
