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Time to Cool Down with MacCoffee RTD

In August 2025, MacCoffee executed a month-long promotional campaign across key cities in Kazakhstan to promote its ready-to-drink coffee range. The activation took place at petrol stations—a strategic sales channel for the brand—where customers received a complimentary can of MacCoffee RTD with their purchase.

The campaign reached an estimated 500,000 consumers, reinforcing MacCoffee RTD as a convenient, on-the-go beverage choice whilst strengthening the brand’s presence in high-traffic retail environments.